Strategy, Concept & Treatment
We define the audience, offer, visual language, production approach, and deliverables first, so AI generation serves a real campaign objective instead of becoming disconnected experimentation.
Award-Winning Video Production, Post & AI
BAD BURRITO
PRODUCTIONS
We produce cinematic campaigns, pitch films, branded content, and high-quality AI video for ambitious brands, agencies, studios, and creators.
Physical, ICVFX, and AI production environments for stories that need to move fast without looking cheap.
View Our WorkTrusted by brands you know
KIANISSANGOOGLEMETATARGETNBC
Selected Work
Featured Projects
A curated selection from our commercial, branded content, AI-assisted, and documentary work.
What We Do
End-to-End Production
From the first creative call to the final deliverable. We build the right production path across practical shoots, ICVFX environments, AI generation, and post.
01
CREATIVE DEVELOPMENT
Strategy, concept, scripts, treatments, boards, and pitch materials that make the business case clear before production starts.
02
PHYSICAL PRODUCTION
Director-led commercial and branded production with experienced crews, practical sets, interviews, product work, and location shoots.
03
ICVFX & VIRTUAL PRODUCTION
Virtual environments, plate strategy, LED-stage planning, previs, and on-set workflows for controlled cinematic worlds.
04
AI VIDEO PRODUCTION
High-quality AI video concepts, style frames, shot generation, character consistency, scene iteration, and campaign-ready visual systems.
05
POST & FINISHING
Editorial, sound design, color, compositing, finishing, versioning, and delivery built around broadcast and brand standards.
06
MOTION, VFX & DELIVERY
Motion graphics, visual effects, social cutdowns, paid-media exports, and platform-specific deliverables for launch.
AI Video Production
High-Quality AI Video, Built Like a Real Shoot
Physical, ICVFX, and AI production environments designed around your creative, budget, timeline, and distribution plan.
Bad Burrito uses AI as a production environment with direction, art department thinking, shot language, editorial discipline, and finishing standards. The result is faster concept development, sharper sales assets, and finished video that can stand beside traditional production.
Plan an AI Video ProjectWorld Building & Style Systems
We build repeatable visual systems: mood boards, references, look books, character direction, environment rules, wardrobe, props, lighting, lens language, and brand guardrails.
AI Previs & Shot Generation
We create style frames, animatics, generative video shots, inserts, transitions, product moments, and pitch-ready proof of concept sequences with production-level review standards.
Physical, ICVFX & AI Integration
We plan when to shoot practically, when to use an ICVFX stage or virtual environment, and when AI production gives the best speed, scale, or creative flexibility.
Editorial, VFX, Sound & Color
We finish AI-assisted footage through the same post pipeline as traditional content: edit, cleanup, compositing, graphics, sound design, mix, color, QC, and delivery.
Rights, Review & Brand Safety
We keep approval checkpoints, source tracking, usage review, performance versions, and brand-safe delivery in the process so the final asset is useful for real marketing teams.
Buyer Questions
What Buyers Need to Know
- What is full-service AI video production?
- Full-service AI video production covers the entire creative pipeline: strategy, concept, script, visual development, shot planning, AI generation, physical or ICVFX capture, editorial, sound, color, compositing, quality control, rights review, and platform delivery. Bad Burrito treats AI as a production environment, not a shortcut around production judgment.
- When should a brand use physical production, ICVFX, or AI production?
- Physical production is strongest for real people, products, interviews, stunts, and tactile credibility. ICVFX is best for controlled worlds and in-camera environments. AI production is ideal for rapid concept development, impossible visuals, campaign iteration, pitch films, social variations, and visual systems that would be too slow or expensive to build traditionally.
- How do you make AI video production look high quality?
- High-quality AI video depends on disciplined creative direction, consistent references, shot design, camera language, editorial pacing, compositing, sound, color, and human review. The prompt is only one input. The production value comes from building an intentional pipeline around the generated material and finishing it like professional commercial content.
- What AI video deliverables can Bad Burrito create?
- Bad Burrito can create AI-assisted commercials, sizzle reels, pitch videos, branded content, launch films, product explainers, social ads, proof of concept sequences, cinematic story worlds, virtual environments, animatics, and campaign cutdowns. Deliverables can be built for web, social, investor decks, paid media, internal launches, and sales presentations.
About
DAVE WILSON
Dave Wilson is an award-winning director and editor based in Los Angeles. With over two decades in the industry, he's built Bad Burrito Productions into a trusted creative partner for brands, agencies, and studios who demand exceptional visual storytelling.
His work spans commercials, branded content, documentaries, and digital campaigns — always grounded in a filmmaker's eye for story, composition, and emotion.
20+
Years in Industry
200+
Projects Completed
15+
Awards Won
Recognition
Award-Winning Work
3x Clio Award Winner
Internationally recognized by the Clio Awards — one of the advertising industry's most prestigious honors for creative excellence.
Get in Touch
LET'S MAKE
SOMETHING
Whether you have a fully formed brief or just the seed of an idea, we'd love to hear from you. Let's talk about your next project.
Los Angeles, CA